comparison · 2026
Focally vs Linktree: which is better for photographers?
“Linktree is a list of links. Focally is a portfolio with a link page built in — designed for the work photographers actually do.”
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01 · side by side
Feature comparison
02 · pricing
What you'll pay
Focally
Free
Full portfolio, unlimited links
$0
Pro
Custom domain, booking, no branding
$8.99/mo
Linktree
Free
Linktree branding, link list only
$0
Starter
$5/mo
Pro
$9/mo
Premium
$24/mo
03 · honest take
When Linktree is the right pick
- You are a generalist creator (musician, streamer, podcaster) and need a one-size-fits-all hub.
- You only need a stack of links and do not care about photo presentation.
- You already have a website and just need the cheapest possible redirect page.
04 · honest take
When Focally is the right pick
- You shoot weddings, portraits, real estate, or any visual work and want clients to see your photos — not a list of buttons.
- You need a client inquiry form, packages, and testimonials in one place.
- You want a real portfolio at a photographer-friendly price without spinning up a full Squarespace site.
“If your work is visual, the link page should be too. Focally was built for exactly that.”